Most contractor marketing is a pile of disconnected parts. You’ve got a website over here, some ads running over there, a Google Business Profile you set up once in 2019, and leads coming in through calls and texts that you...

You just finished a stunning backyard transformation in Encinitas. New hardscape, an outdoor kitchen, custom lighting, the whole thing. The client is thrilled, you shake hands, you collect the final payment, and you roll to the next job. And right...

When the economy tanks, the assumption is that homeowners slam their wallets shut. And for vacations, new cars, and dining out, that’s true. But home remodeling follows a completely different pattern, and understanding why homeowners remodel during recession is the...

Every remodeler remembers 2008, or knows someone who lost everything in it. So when the headlines turn dark, the fear is real: the phone goes quiet, budgets freeze, and signed proposals evaporate. But here’s what most contractors don’t know about...

Get Our Content First on Google Google now lets you choose which sources show up first in your search results and AI answers. Add SD Marketing Pros as a Preferred Source and you’ll see our latest contractor marketing tips before...

Get Our Content First on Google Google now lets you choose which sources show up first in your search results and AI answers. Add SD Marketing Pros as a Preferred Source and you’ll see our latest contractor marketing tips before...

The difference between the contractors who dominate social media and the ones who are invisible isn’t talent, money, or a marketing degree. It’s a system. The guys with 50,000 Instagram followers and a pipeline booked out for months aren’t hiring...

Most marketing agencies only want to talk about digital. But the remodelers and builders who are actually booked six months out aren’t winning because they nailed one channel. They’re running a mix where every piece reinforces the others. A homeowner...

Every contractor knows they should be taking more photos. Almost none of them have a system for it, so the shots that do get taken are blurry, badly lit, missing the “before,” and scattered across three crew members’ phones where...

You’re probably booked out four to six weeks right now. The phone’s ringing, the crews are busy, and the last thing on your mind is a recession. That’s exactly the problem, because right now, while times are good, is the...